Are you thinking of redesigning your website? Is the current one too slow, outdated, bad user experience, or just plain not working? 

With the world moving into the digital age, your website is usually the first impression your potential customers have of your business. No matter how big or small your business is, whether you’re a nonprofit or for-profit business, everyone must have a professional website. 

Your website speaks for your business before you do. 

If you don’t have a website, you probably should and if you do, when was the last time it was updated and the design was rejuvenated? As a business owner, the goal of your website is to act as a lead generator, drawing in potential customers and building trust around your business. Having a website that’s slow, outdated, filled with errors, and not user-friendly will do the opposite.

Your outdated website is probably costing you a lot of new business to your competitors. 

For this reason alone it’s important to think of how much of an investment your website is and view it as less of an expense. If you’re still not sure if this is right for you, here are 4 reasons you should make the plunge to redesign your website:

  1. First impressions

Did you also know it takes less than a second for users to form an opinion about your website? You have 0.05 seconds to wow users before they decide whether they’ll leave or stay. Websites are subject to an extreme level of quick judgments that immediately influence perceptions of credibility.  This is all thanks to search results!

There are a lot of results that fit the user’s needs. Unfortunately, if your website is outdated and not appealing, a user has the option of going to a better-designed website that meets their needs.

The best and only way to get rid of snap judgments on your website is to improve the design. A newly designed website will create a positive first impression and catch users’ attention. It’ll convince them that your website is credible enough to continue browsing through and ultimately increase your conversion rate

  1. Mobile friendly 

Mobile accounts for approximately half of the web traffic worldwide. 50% of US eCommerce revenue happens on mobile devices. Do you have a website that users need to pinch and zoom on their mobile devices to view?  If you do, that user is as good as gone—and they should be able to figure that out in 0.05 seconds. Nowadays, all websites should feature responsive web design

Accessibility lies at the heart of responsive design. Websites that are difficult to navigate provide poor accessibility which leads users to seek out competitors. According to Google, 48% of users believe that if a website doesn’t work well on mobile, the company doesn’t care about their business.

Being mobile-friendly is no longer an option – it’s a requirement in today’s mobile-first world.

  1. User Experience

Did you know 88% of customers are less likely to come back to a website after a bad experience? 

The internet doesn’t hand out second chances. Everything we’ve learned so far tells us that bad website design, outdated aesthetics and low usability are major credibility killers. If your website hasn’t been updated or redesigned in the last 3-5 years, you are leaving money on the table and happily sending your potential clients to your competitors.

What if you recently completed a redesign but many users are bouncing, and your conversion rates are low? Schedule a consultation with us. 

Not all websites are created equal and our team is here to make sure you not only look good online but you stand out to your competitors. We are here to make sure your website is well-designed and well-structured from start to finish.

  1. Loss of sales due to speed

According to Adobe, 39% of people stop engaging with a website if the images take too long to or don’t load. Most users expect a maximum of 2 seconds loading time for an average website. Slow-loading websites cost retailers $2.6 billion in lost sales each year.

Luckily, the cause of the slow load times of images is easy to identify, it includes things such as large file size. Failure to update or fix broken images in a site says a lot about the company. 

This will affect users’ perceived credibility of a business, and lead to more user defection.

To help diagnose any potential loading issues, Google created a free tool to check the speed of your website’s pages.

Final thoughts 

As you can probably tell by now, your website design plays an important role in the success of your business. 

It is critical to keep your website design modern and captivating to make a good first impression! But don’t stop there, make sure you have a mobile friendly website with good user experience and fast load times to increase your chances of gaining new customers!

To get help with your website redesign, get in touch

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